Member Social Engagement

Filene's Member Megaphone

A two-phase approach was used to determine the viability of Member Megaphone. In the first phase, a survey asked if credit unions would utilize a referral app for membership growth and employee referrals. The survey was completed by 167 individuals from the credit union community who evaluated the Member Megaphone concept for functionality and likelihood of use, and determined whether the prototype either lacked or needed to modify its functionality.

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